Drupal Seminar Material Available

We had an excellent Drupal seminar at our office yesterday. The speaker line-up consisted of Exove staff, our customers, and our partners. We discussed on geodistribution, multiple language support and SOLR, user engagement, community sites, Drupal Commerce, and social buying with your friends.

You can view the presentation below or from our Slideshare page.

Drupal-seminaari 14.5.

Exove järjestää Drupal-seminaarin web-palvelujen suunnittelusta ja toteutuksesta tiistaina 14.5.2013 14-16:00. Varaa aika kalenteristasi jo nyt.

Drupal on eräs maailman nopeiten kasvavista julkaisujärjestelmistä. Se sopii erinomaisesti monipuolisten sivustojen toteutusalustaksi arkkitehtuurinsa ja laajennettavuutensa puolesta.

Seminaarissamme tutustutaan laajojen ja suosittujen sivustojen ja palveluiden toteutukseen Drupalilla. Näille sivustoille tyypillisiä tarpeita ovat muun muassa monipuolisen sisällön tukeminen, hajautetun sisällöntuotannon järjestäminen, yhteisölliset ominaisuudet ja verkkokaupat.

Exove esittelee seminaarissa ratkaisuja Drupal-sivustojen tarpeisiin. Exoven henkilökunnan lisäksi seminaarissa kuullaan case-esittelyt A-lehtien, Teklan ja NetOutletin edustajilta. Drupal Commercen kehittäjän Commerce Guysin Britannian maajohtaja esittelee Drupalin verkkokauppaominaisuudet.

Lue lisää ohjelmasta ja ilmoittaudu!

The next generation – Exove Trainee Program

We receive open applications for Internship positions throughout the year, and I am personally proud that future talents are interested in us. This summer we decided to hire 3-5 Trainees that have basic skills in technology and desire to learn more through working in practice.

Instead of doing it the "traditional" way, and just hiring a pair or two of extra hands, we try to be different. 

Even if it was already a while ago, I still remember the time when I was applying for my first job. As many of you who don't have the needed connections in work life, I suffered from the common phenomenon when applying: if you don't have experience, you don't get a job and thus gain no experience.

Also, when you actually got a job, it wasn't always such an experience that you had perhaps expected it to be. Many of the not-so-great memories during those times had to do with lack of support or guidance, unchallenging tasks and extremely low salary. 

Based on my personal experiences and memories of other management team members we decided that we want to create a different Trainee Program. Something that provides students an opportunity that we would like to have had ourselves: position that requires skills, not experience, work that matches your competence plus company and colleague support all the way.

The wish list contained also a possibility to work at Exove after summer with flexible work-time arrangements and to be paid decently for your work even during the trainee period. 

How do we do that? I'm not going to exact details to keep it short, but the main idea is to combine elements from our general hiring and onboarding process with our efficient internal competence development practices. These elements include careful selection process, hands-on work supported by personal mentors and company trainings, just to name a few.

As a result, we have a Trainee Program that looks just like us - and hopefully just like the next generation of Exoveans. 

If you are interested in more detailed information about the Trainee Program, visit the site www.exove.com/careers/trainee-program

Nina Holviala, HR Manager

Drupalcamp London session slides available

We had two sessions at the recent Drupalcamp London. We have, as usual, uploaded the slides to our Slideshare.net account. They can also be found below for your convenience.

Kalle Varisvirta had a session about setting up and using SOLR with multilingual sites.

Janne Kalliola spoke about growing and managing Drupal based organisations.

Photo by Dimitry B.

Marketing automation helps you reach your audiences when they are most interested in your story

eZ Marketing Automation (source: ez.no)

Customer relationship management in digital channels raises many questions and thoughts on how to solve it right. They all revolve around the key issue: how do we get more prospects through the digital funnel all the way to closing the sale, and how do we do that cost-efficiently.

In the past, customers approached you with questions like "I have this particular need, could you tell me more about what to do?" Every salesperson knows this is a good moment to start the sales process. Nowadays, customers do most of the research and evaluation online before asking you for the prices. There is little room left for guiding the customer to recognize needs that are best served with your products and services.

It’s difficult to turn this around with traditional email marketing and web site content. Irrelevant or poorly timed marketing can even make things worse. However, with behaviour based marketing automation you can provide your prospects adapted and engaging content at the right time, and win back your customers.

Forrester, Gartner, Aberdeen Group and Sirius Decisions report that best-in-class companies who invest in marketing automation and demand generation strategies achieve the following results:

  • 150% increase in qualified leads
  • 33% increase in close rate
  • 49% increase in year over year revenue
  • 16.5% higher campaign response rates and conversion rates
  • 50% decrease in time to execute campaigns
  • 85% decrease in cost per lead
  • 33% increase in marketing ROI

The goal of marketing automation is to simply get you back in control of the sales process. The earlier you engage with the prospects, the better you can nurture the leads.

eZ Systems has launched its new eZ Marketing Automation Solution in Europe, and Exove – an eZ Premier Parter – brings this first in Finland. 

For more details, check out Marketing Automation in our service portfolio.

Get in touch to hear more!

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